SEO and Contact Building - What works

It seems the excitement about search engine optimization fades in and away from hour to time. The more citizens talk about search engine optimization (SEO) the more it seems to be the logical choice for bringing customers to your site. However, there are some points that I haven"t seen anyone else produce as of yet about the effectiveness of SEO versus the effectiveness of building a responsive list. I think you"ll be surprised to see which one comes outside on top. Rules and Regulations There are rules and regulations for almost everything in life. List building and SEO are no different. Rules for SEO: Your HTML coding has to be just so in order to rank highly on the engines. Your copy (text) also needs to involve specific keywords a certain number of times in specific places or you might not be accepted. And if you are accepted, unless you follow all the "dos" and "don"ts" of SEO, you"ll likely not see the top 10... or all the more the top 50. Rules for List Building: O
ffer a acceptable product or service; notify your list about it, and watch the sales come in. The Only Constant Is Transform If you do get accepted in the search engines, you might be tempted to rest easy. Don"t! As we"ve seen in recent months, search engines can moderate their policies and ranking orders at the flip of a switch. If you depend on search engines for all your traffic, such a alternate could leave you completely gone of business. Not good! Lists on the other artisan are built from loyalty... not rules and regulations. The humans who subscribe to your list, ezine, or newsletter are there by reason of they thirst for to be. They"ve come to you on account of you offer them something of quality... something unique. If you interchange the design or copy on your site, it won"t episode one bit to the members of your list. They"ll still be there for you. If the search engines decide they"re only going to list sites that apply the colors blue, green, and p
urple... it won"t affect you at all. Sales vs. Leads Truth be known, SEO only drives "leads" to your site... not sales. On the other hand, list building puts your offer in front of those who have already checked you out, decided they liked what you had to say, and chose to stick with you. These are loyal, pre-qualified individuals who are waiting to receive your adjacent mailing and purchase your later product. Free, Automatic, and Viral Lastly, list building can be done at no cost. List building can happen automatically and can (and should) be a viral process. If you produce a quality list that offers something of value, others will hope for to tell their friends about you. This course of automatic, viral marketing costs you nothing whatsoever and works like a dream thanks to your subscribers are making unsolicited recommendations to those who trust them. This development not only drives original subscribers to your list, however also ultimately makes advanced
sales for you. Search engines, on the other hand, do not operate virally. While some are free, many charge for the "opportunity" to be reviewed for inclusion. Still others charge on a pay-per-click basis, which can get very costly without ever bringing in one sale. When all is said and done, which one is better? Lists or search engines? While both can have an meaningful role in your marketing plan, if what you"re looking for is the generation of more sales... building a responsive list simply can"t be beat. Full text: http://computerandtechnologies.com/search-engine-optimization/news_2008-06-04-21-00-04-902.html