SEO Color Scale: White, Gray, Black

Anyone who is familiar with search engine optimization has heard the terms, "white hat" and "black hat" in reference to SEO practices. Conversation abounds when we attempt to draw a border in the sand between what is considered "white hat" and what is considered "black hat." There are those that claim that any type of website optimization is considered cheating. There are also those who are willing to do anything to get ahead, regardless of the consequences later down the line. So when does website optimization turn from white to black? Is there a gray area, and if so, how big is it? Below I will discuss two areas of website optimization and the differences between white and black hat in both of them. Website Content Anyone who has spent any sort of hour in website optimization knows that including keywords in your content is one of the best ways to get a ranking for that term. Including the correct amount of keywords is called optimization, adding further many keyword
s is called spam. Is there a magic number/percentage? Many SEO experts say, as extended as your content is readable, then it isn"t spam, other experts assert that a keyword density anywhere between 8-15% is optimal. This area is probably the most heavily discussed of all the optimization methods in terms of white hat and black hat. In fact, much of what is called "content enrichment" has been situate under the label of "gray hat." This involves items that are legitimate optimization techniques nevertheless are generally abused. For example, including the keyword "computer parts" in your content is essential to your site if you hope for to rank for that term. Due to the millions of potential competitors for that term, the vocable might necessitate to appear on your chapter a brief more than normal in order for that leaf to be fully optimized. This practice is abused by those who exercise the keyword so many times that the article ceases to become informative and become
s more of a phase geared towards the select .001% of the world"s population who de facto gains pleasure outside of reading the same phrase over and over again. It is no secret that the search engines affection content. In their eyes, the more content, the worthier chance that some of it contains counsel that users are searching for. However, the search engines are not dumb; they know which side their bread is buttered on. If a search engine stops providing meaningful results and turns first sheet rankings into what boils down to a "keyword race", the search engine loses credibility and eventually, revenue. Therefore, it is in the search engine"s best interest to keep spammed content absent of the top results. Linking Another relevant aspect of website optimization is your linking campaign. A well structured linking campaign can lead to significant increases in your search engine rankings. Many webmasters see the value in linking and handle devious methods of achieving
them. Google has made it very clear that anyone caught paying for links will receive a penalty. So what does this mean? How can Google tell if a link has been paid for? The truth is, they probably can"t. However, if they see that it is thanks to of massive number of links pointing to your site, a red flag immediately goes up. If they see that a decent number of links pointing to your site are from "link farms" or completely unrelated sites, you will undoubtedly be penalized. In an ideal, white hat, world, everyone would understand the value of linking and there would be almost nothing however reciprocal links, or genuine one plan links. The truth is, we have all paid for a link, whether it is to a blog, or to another site. The nature of the linking business just works that way. However, if you thirst for to avoid a Search Engine penalty, select great worry to build persuaded that the links pointing to your site are at least somewhat related to your industry,
services or products. Full text: http://computerandtechnologies.com/search-engine-optimization/news_2008-08-04-23-00-05-974.html