Taking Advantage Of iPhone Geo-Marketing

With the worldwide release of Apple"s iPhone 3G this device has become the most sought after smart cell phone ever. Apple has always known that Personal Digital Assistants or PDA would be a influence and convenient tool for both business and personal use. Back in 1993 Apple marketed the Newton however it was not the runaway product hit Apple had hoped it would be. Nevertheless it looks like Apple"s period has finally come with the iPhone. Apart from the iPhone"s ease of employ and integration of being a PDA, iPod and cell phone all rolled into one, it has some very interesting features that could alter the face of regional advertising. The iPhone has built into it two types of location tracking. One using cell tower triangulation and the other being GPS or Global Positioning System. And while neither of these technologies are original and have much been built into many other cell phones and smart phones there is one other ingredient that has been missing. Mapping! The mapp
ing feature used in the iPhone uses GPS or triangulation using cellular towers to plot your location on Google maps. These mobile maps can be used for directions of direction on the contrary the really intriguing part is it ability to be used for location based advertising. For instance a person could search for hardware stores closest to them or more interestingly your location could trigger an advertisement from a community business. For example a 2 for 1 deal for glasses at the optician. So how can a business appropriate advantage of this. Well first of all it has not happened yet. Location-aware advertisements are in in the early stages of being developed on the other hand there is a feature that you can leverage today. This is simply the Google limited search capability. If you have ever done a search on Google for a resident business you may have noticed that at the top of the results event a small map containing small alphabetized balloons and to the left a list of li
nks to businesses located on that map. This is the Google district search feature and every business should be taking advantage of this. By visiting Google"s local business centre (www.google.com/local/add/) you are able to add your business location to Google maps. All you will want for this is a Google account, and if you exercise Gmail you already have one, if not signing-up is easy. Once you have signed-up you just entail to fill-in your business location and facts including a local phone number. Later you will require to activate your listing. This can be done in one of three ways. You can verify your listing by either phone or SMS (the two quickest) or by mail. After you have been verified your listing should appear in the consequent meagre weeks. But this does not necessarily mean that your business will be in the top results for local listings. You will still necessitate to optimize your website properly for bigger rankings, but is a first step to marketing your b
usiness locally to both home, but especially, mobile users. Full text: http://computerandtechnologies.com/search-engine-optimization/news_2008-08-29-11-30-13-961.html