Tuesday, September 2, 2008

How to Value a Website

At some objective most of us wanted to sell our websites. The perspective of selling a virtual item for absolute dollars is very attractive, on the contrary most developers get disappointed when facing the website market. Before Adsense, the perspective was still worse, owing to not yet high traffic websites achieved revenue. Thanks to Adsense, the advertisement serving program run by Google, things have gone greater for webmasters, who can straightaway collect some money. This advertisement serving was Google"s and Yahoo "s great success. So, it is all about signing up to Adsense, place a small Javascript on the pages, and depart making money. For example, PodcastDirectory.com gets 35.000 dollars per month for Adsense, and seatguru.com gets 15.000. Right, the first one has a million hits per month, and the second, 700.000. Humble websites with 400 visits a day (which are not that easy to obtain) can collect 40 dollars per month, luckily and with tail wind...
There is also a theme-related matter. A website in an "expensive" field, such as medical malpractice, will get more valuable clicks than a website with poor advertisement opportunities, such as a personal blog.. If we multiply the monthly revenue by 18, we will get the approximate value of each website, following a nice conventional valuation model. Let"s suppose our site has no Adsense, either on account of we do not desire to damage our image, since the revenue is not enough, or other reasons. Thus, we have a highly visited on the other hand profit-less site. How do we value it? Websiteoutlook.com is an online at liberty tool for website valuations. According to it: PodcastDirectory.com is worth $60580 seatguru.com is worth $70200 This is less than the value coming from the authentic revenue, however is still charming great for a website that pops up a number live and free, without asking for anything nevertheless the domain name. See these SEO related sites: s
eochat.com is worth $340, 000 seobook.com is worth $342.000 webuildpages.com is worth $37, 529 seoadministrator.com is worth $23, 000 domaingrower.com (this site) is worth $2, 379 If I was to valuate a website, I would solicit lots of things. Firstly, how the website makes money, its development and maintenance cost, etc. And after offering my valuation to the clients, I would listen to their opinion, and, maybe, basing on it I would adjust my value algorithm. Analyzing some small and medium extent sites, own and from clients, I find that the automatic valuation comes quite close to the positive asking payment for the developed sites. The predicted values for very large sites (google, yahoo, microsoft, cnn, wired) are not related to certain market values, as expected, by reason of many other considerations apply, besides some site metrics. Another factor, not taken into account here, is web positioning. Websites positioned for SEO, that allows offering se
rvices, should have an increased value. To know, a positioning index should be established for each site for a crowd of keywords, as the one I suggest elsewhere, and multiply it by an activity-specific rate. The site itself, WebsiteOutlook.com, has an Alexa rank of 11.000, 370.000 indexed pages, and, according to itself, it"s worth $217.000. The many indexed pages correspond to every search saved in a contemporary page. They double as cache and indexed content. Having figuring gone their algorithm, we should be able to duplicate their valuable site, improve it, and also calculate the increase in value of any client website enhanced by SEO (Google ranking) and Domain Development services. Is is also a nice tool to establish link value, predict traffic and check the value of promotion campaigns. Full text: http://computerandtechnologies.com/search-engine-optimization/news_2008-09-02-23-00-04-934.html

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