Sunday, September 21, 2008

Secrets of the SEO Ancients - Section 508 - Part I

With the recent SEO techniques, web pages are increasingly competitive. Web masters are in a constant struggle to increase traffic. The enigma is twofold. First, increased traffic does not necessarily equate to increased profit. Many visitors to your site may be there by accident. A poorly planned keyword or keyword combination may bring you website visitors who clearly are not interested in your site. You desire to target potential customers with your SEO techniques. Second, the search engines can penalize web masters for non-conventional tactics by delisting their web pages. With these challenges in mind, web master are constantly looking for modern sources of traffic. Despite all the inventive methods web masters have created, there is one large source of untapped traffic. The visually and hearing impaired are ignored by many web sites. Section 508 of the Disabilities Act requires that U.S. authority web pages be accessible to the disabled. While this may not seem imp
ortant, the disabled represent a large untapped source of potential customers. Why would this congregation of potential customers be worth your time? Of the three hundred million americans - an estimated 1.5 visually impaired americans manipulate computers. The numbers of hearing impaired who employ computers were not available at the age this article was written. When you factor in other considerations such as geography and interest, their numbers dwindle drastically. On the other hand, this demographic has the potential for high levels of web phase loyalty. By reason of many web masters ignore them, the sporadic web pages that are designed with the visually/hearing impaired in sense would be a draw for that demographic. The handicap accessible web pages would attract the visually/hearing impaired in large numbers. Imagine if you were going on border to invest in a CD nevertheless could not navigate indefinite web pages. The first web site that you could navigate throu
gh that had your CD would be the one you would go to over and over again. If your website is commercial, it would be exhausting to justify ignoring a demographic which has the potential for high levels of web leaf loyalty. Is it very laborious to create a web event accessible to the visually/hearing impaired? No. The US management outlines the recommended steps to fabricate a web period Section 508 compliant/accessible to the handicapped. These instructions contain HTML suggestions and specific instructions. These instructions are easy to follow and are almost unnoticeable. For example, a graphical menu may gaze nice to the majority of users however it would prevent the visually impaired from exploring your site. However, a corresponding textual menu would alleviate this issue. For the hearing impaired, any web pages that exercise audio instructions want to insert accompanying textual instructions. Other audio features may or may not call for textual descriptions. In su
mmary, many commercial web pages are not Section 508 compliant. Making your website compliant to Section 508 of the Disabilities Act requires very petty effort. Most of the tasks, such as placing ALT tags on pictures, are tasks that you would perform as part of your SEO anyways. I my following article I will discuss in greater detail techniques to assemble your website Section 508 compliant. One public rule for Search Engine Optimization or business is to weigh the potential gain of advertizing activities against their cost. Making a web chapter accessible to the handicap or Section 508 Compliant does require some effort. So why settle in the interval in effort? They represent a sizable customer base which ignored by many web sites. Full text: http://computerandtechnologies.com/search-engine-optimization/news_2008-09-21-19-00-04-348.html

No comments: