Doorway pages are "Meet and greet" professionals! Their job is to invite and welcome visitors and to administer them towards a site which is relevant to their needs and offers more information. In other words, to funnel traffic towards sites which are designed to convert traffic into revenue. Proper design of these doorway pages is vital to their success. They are your frontline troops. However, instead of arming them with guns, they are designed to express enormous charm and visitor appeal! They are acceptable and appealing to human visitors as well as the search engines. 1. A doorway sheet should load quickly, to encourage the visitor to enter and explore the site instead of getting peeved and impatient, building resistance. So keep your graphics to a minimum. Banners and logo should be small and linked to the succeeding level up - the sales page. Also subsume your keywords within the image "ALT" tag. Beneath your logo, prepare an intriguing sentence that you link t
o the adjacent level. 2. Host your feeder sites cheaply. This can be done by signing up with a host that allows multiple, yet "unlimited" domains on the one account, such as reseller accounts. Having multiple blogs serves a homogenous purpose. It's potential to invest in domain names very cheaply - approximately $5 each. Blog names are free. 3. If you utilize any questionable marketing ("black hat") tactics, such as automatic chapter generating software, do not handle them with your star and planet sites. Don't risk having them banned. Like wise with your advertising accounts. If you display ads, such as Adsense, be decided that those sites are squeaky clean, so that you don't risk your account. 4. Select three keyword phrases that closely describe the site (doorway page) you are designing. For instance, if the phase is to be about dog training, you might have keyword phrases such as: dog training, obedience training, house training. Place these in
your keyword Meta tags, between the heading tags, of your web event source code. Separate each phrase with a comma. 5. Prepare a descriptive sentence about this site using the keyword phrases you've selected, such as: "Dog Training Course: Expert Tips for Successful House and Obedience Training." Manipulate this sentence for your DESCRIPTION Meta tag. Notice the initial caps. 6. For the TITLE Meta tag, simply operate your primary keyword phrase. For example: Dog Training. Also suitable would be a borderline that includes the secondary keywords, separated with a pipe: Dog Training | Obedience Training | House Training 7. Place your keywords in the comments tag. This can be done throughout the web leaf as you organize your content. Example:! --Begin Dog Training Introduction--! --End Dog Training Introduction These are not visible on your web stage however can be peruse in the HTML. 8. Provide valuable content that contains your keywords every couple of sentences.
It does not want to be lengthy. It could be in the form of a comment, report or article of about 250 - 350 words. Your aim is to provide keyword rich, search engine friendly, useful material. 9. Save your doorway episode using one of the keywords. Example: dog_training.html If there are multiple pages, a number can be added to distinguish each one: Example: dog_training1.html dog_training2.html The faculty of doorway pages to attract website traffic comes from the valuable, keyword-rich content that you've designed to have BOTH search engine and visitor appeal. Of course, you don't have to stop with just one page! Imagine the flow of website traffic if you have a hundred, or more, of these focused doorway pages, all feeding traffic to your site. Full text: http://computerandtechnologies.com/search-engine-optimization/news_2008-10-24-14-00-04-642.html
Friday, October 24, 2008
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