Search engines are very difficult to completely understand. There are no complete explanations of how their ranking algorithms work. Nevertheless the very feature that the average person does not intuitively know how to crack the search engine algorithms leads to all sorts of questions; Usually variations of: "How do I get my website to the top of the search engine results pile? " Now if you have been following my newsletter, you will know that search engine optimization is not magic or something equally difficult to understand. Instead, I learnt it as a step-by-step system and that is how I have always considered it. Nothing further fancy; in fact, I could probably summarize it all in the following points: * An understanding of how search engines "think". * Knowing what search engines "want". * Learning proven optimization techniques. * Applying your knowledge day and date again (experience). Of course, SEO is not explained by those four sentences, on the other hand w
hat they do is that they give you a structure within which you can learn and carry gone SEO on your business with exceptional results. In short: Get it right, and do it worthier than your competition. On the contrary what does this have to do with today"s discussion? Basically, when you have "followed" the SEO strategies to the letter, and are still not seeing your website rank anywhere near where it "should" be on a particular keyword, then you have one of the following problems: * Your website may have been sandboxed (specific only to Google). * Your website might be penalized or all the more removed from the index by a search engine for going against a stated guideline. * A search engine might "think" that you are spamming them. In the first case, you will have to "wait it out" with Google, while consolidating on your positions in the other search engines by continuously building links and adding content. The second occasion will never happen if you follow the advi
ce given in my lessons; if your website is penalized, compare what you have done with what I have told you, and you will probably find elsewhere that something has gone wrong. However, like I said in the beginning, search engines are notoriously difficult to understand - and sometimes you can do everything equitable and still not be ranked correctly. Conspiracy theories apart, this is the part of the equation that search engines do not always get right. SEO experts usually term this as over-optimization, and like many SEO issues this one has a piece of debate on it in SEO forums about whether websites are de facto penalized for over-optimization or simply banned for spam. What exactly is over-optimization? Over-optimization happens when your website is considered "too good" by Google - either in terms of a sudden volume of backlinks, or owing to of heavy on-page optimization. In other words, if Google considers that your website optimization is beyond acceptable l
imits, your website will be red-flagged and automatically restricted or penalized. There is a fine border between over-optimization and spamming, and it is on this string that Google can appear to err. However, this is not a mistake by the search engine - in fact, Google calculates rankings by considering thousands and thousands of different factors - and a group of importance is attached to average "trends" within the niche / keyword range that a website is optimizing for. The bottom contour is that over-optimization is non-spamming search engine optimization that is misread by Google as being beyond acceptable limits, thus leading to a penalty in search engine rankings. Full text: http://computerandtechnologies.com/search-engine-optimization/news_2008-12-09-13-30-05-889.html
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