SEO: Black Hat versus White Hat

Choosing Successful Pay Per Click Keywords When you choose key words for search engine optimization of your web site, it's a worthy sense to choose common keywords that will draw a quota of exposure. After all, you aren't paying for each site visitor, so the more the better. For example, the keyword "internet marketing" gets about 22 million searches per month. This is a very typical keyword, however the doctrine with unpaid searches is to draw yet a small portion of these prospects to your site. Since it's free, the more the merrier. Long Tail Key Words However, when you are paying per click, your strategies should be different. Habitual keywords draw lots of clicks (that you pay for) nevertheless usually result in low conversion rates as they draw mankind with a very wide variety of needs. A bigger strategy is to manipulate "log tail key words" that less community will click on on the contrary those who do will be more interested in your products or s
ervice. For example, if you place up a pay per click campaign for the keyword "internet marketing", you would instruct your ad to about 22 million web surfers a month. This would be very expensive if used in a pay per click campaign. How do you choose successful extended tail keywords that will draw a crowd of preferable prospects without making you pay for thousands of tire kickers? Number Of Impressions Long tail keywords draw less impressions and may seem "puny" when you peep down a list of words. We are often mesmerized by key words with millions of impressions per month. The truth is that a stretched tail keyword that is specialized to your servicing== is far more profitable. Remember, keywords that get 3, 000 impressions per month get 100 per day. If you get 4% of the human beings to visit your landing page, that resources 4 visits per day. If you get 10 specialized keywords at 100 per day, you are getting 40 visits per day at a much lower cost. Cost Of Clicks Sm
art keywords mean much lower cost per click. For example, the keyword "internet marketing" gets about 1 million impressions per month. The be in the first three positions for this key vocable costs about $6.10 per click. However, the key expression "internet marketing system" gets about 2, 000 impressions per month costs only $2.40 per click to be in the top 3 positions. That's about 66% off the cost of advertising AND if you sell an internet marketing system, you will get leads that are much more qualified and ready to shop for that those who click in from the universal keyword. Higher Percentage Of Clicks Lowers Your Cost Per Click Another benefit of really focused keywords is that Google truly rewards you for high click through rates by raising your position in their results without charging more. Conversely, they charge you more per click of your ad draws a low percentage of clicks per impression. For example with the usual keyword "internet marketing", you may
get less than .5% of the impressions to click. With "internet marketing systems" assuming you sell such a system, you may get 2% to 4% click through rates. Google will adjust your position accordingly. High click through rates move you up and low click through rates move you down in the results position. A great indicator of your success is your click through percentage. The higher the better. We suggest you initially establish your bids for about 5th position. After a infrequent days, if your click through percentage is high, Google may have moved you up to the third or forth position at no extra cost. This gives you a huge advantage over your competitors. Full text: http://computerandtechnologies.com/search-engine-optimization/news_2008-12-10-19-00-04-804.html