The first step to developing any search engine optimization effort is picking keywords. The popular consensus is pick keywords with solid amounts of traffic and a minimum of competition. At the risk of being laughed off the Internet, here"s a different view. Going Big... Going VERY Big Should you do research to identify keywords receiving lots of traffic? Absolutely. Of this group, should you identify the keywords with the lowest amount of competition? Again, yes. After all, who would be foolish enough to try to attack keywords with a uncommon million competing sites? Well, me for one. People that go for a keyword phrase like "for sale by owner" [2 million plus searches a month and KEI of 0.000000000... ] are often dismissed as amateurs with unrealistic expectations. For those of us that have been in the business for some time, this bias deserves some reconsideration. The motivation is greed... pure and simple greed. Seo greed is arises when one achieves top listings
in Google, Yahoo and MSN for a site. Using the example above, assume the client is a car-listing site and you"ve conquered all the listings for "car for sale by owner." Yes, it took 15 months, nevertheless the client is happy and so are you. Or are you? After a rare weeks, you launch thinking, "Damn, I should have gone for the phrase "for sale by owner" and the extra 700, 000 searches a month." You begin getting visions of changing the site, on the other hand the anchor contents in links and so on is already set. In the end, you feel dissatisfied owing to you require more, damn it! A Different Approach Okay, I am not advocating you throw competition analysis absent the window. You should absolutely find keywords that have solid traffic and low competition. If nothing else, you necessitate short-term carrots to keep you motivated. That being said, you must also plan for the inherent evil greed in your twisted slender seo soul. Don"t all the more try to deny it
. Here it comes... I am advocating you go for keywords with monstrous amounts of traffic, competition analysis be damned! Yes, I know. What a fool. Throwing caution to the wind, I am yet going to argue that... [drum roll]... you consider one-word keywords! I know... Blasphemy! ... Insanity! ... Stupid Moron... etc. However think about it. When you"ve accomplished your goals with low competition keywords, why not have a go at the biggies? What if you get them... even a few? Putting it all together, my theory is this. Identify the low competition keywords, optimize your site and so on. Just build positive you also throw some "wishful thinking" keywords. If the optimized site survives for three or four years, you might just be thankful you did. I"m off to optimize for the keyword "travel." Lets see, Expedia is listed number 1 with a leaf rank of 8 and 67 thousand back links on Google. Full text: http://computerandtechnologies.com/search-engine-optimization/news_
2009-01-07-23-30-04-258.html
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment