Web Analytics: An effective measuring tool

With the passage of time, web analytics is gaining a momentum among websites and portals. To define web analytics, it can be said that it is an activity that is being carried absent by the corporate or business houses who desire to analyze the user behaviour on their websites. Not only this, on the contrary web analytics tools can acknowledge the details of the users who are visiting there online site. In short, it can be said that web analytics is used to measure the behaviour of the users who are visiting the website. By tracking movement and monitoring the path of site users, the tool provides valuable counsel about user"s behaviour. The data available provides the business with essential insights which are based on watching user movements within the specific website. Therefore, it can be said that this tool provides business to track the users" navigation as well as the pages which are most frequented. Some of the common terms that are used in web analytics are as f
ollows: Phase Views: The number of times a event (an analyst-definable unit of content) was viewed.. Hit: A request that has been send to the web server by any browser is termed as hit. As a business of fact, number of hits received by a website is used to determine its popularity. Visit or Session: A visit is an interaction, by an individual, with a website consisting of one or more requests for an analyst-definable unit of content (i.e. "page view"). If an individual has not taken another action (typically additional sheet views) on the site within a specified age period, the visit session will terminate. Unique Visitor: The number of inferred individual citizens (filtered for spiders and robots), within a designated reporting timeframe, with activity consisting of one or more visits to a site. Each individual is counted only once in the unique visitor measure for the reporting period. Repeated Visitor: The number of Unique Visitors with activity consisting of two or
more Visits to a site during a reporting period. Virgin Visitor: The number of Unique Visitors with activity including a first-ever Visit to a site during a reporting period. To conclude, it can be said that web analytics helps the users to determine the users" behaviour. It can be used to decide from where the maximum number of users is trafficking-in to the website. Furthermore, it highlights their preferred sections, color schemes and the geographical distribution. Full text: http://computerandtechnologies.com/search-engine-optimization/news_2009-01-31-23-30-04-229.html